Shortcut your NHS sales success with a bespoke market access insights workshop

Get a state-of-the-nation glimpse into the NHS marketplace right now for a head start on how to improve your sales strategy

LIMITED SESSIONS AVAILABLE – Book now 

Discover the current
NHS priorities

Find out what they want
to hear from you

Unpack the problems you
could solve for them

Get Inside the NHS Decision-Maker’s Mind – And Win More Business

Struggling to sell to the NHS? You’re not alone. If you can’t seem to book meetings, get traction with NHS buyers or understand why your pitches aren’t landing, this exclusive sales insights workshop is for you.

The reality? NHS buyers aren’t looking for more products. They’re looking for solutions to their biggest challenges – workload, efficiency and patient outcomes. If your pitch doesn’t align with their priorities, you’ll be ignored. This one-time workshop gives you a shortcut to what the NHS actually wants, so you can position your offer in a way they can’t ignore. Book your NHS Sales Insights Workshop today – and finally understand how to break through the noise.

LIMITED SESSIONS AVAILABLE – Book now 

This workshop is for Pharma, Med Tech & Device Companies
who want to WIN NHS Business

  • Stop wasting time pitching the wrong way.
  • Learn how to align with NHS priorities and get a ‘yes’.
  • Understand how NHS decision-making really works.
  • Identify the NHS contacts you should actually be talking to.

Get a real-time snapshot of what the NHS is thinking

Start to understand how to forge relationships with
key players

Learn how to put your products in the forefront of their minds

LIMITED SESSIONS AVAILABLE – Book now 

What You’ll Get in Your Workshop

This exclusive introductory workshop is designed to fast-track your NHS sales success
with insider knowledge you won’t find elsewhere

Session 1: Inside the NHS Today
(90 mins, live workshop)

  • The latest NHS priorities, funding flows & policy shifts – what matters right now.
  • What NHS buyers actually care about – and how to frame your pitch.
  • The most common sales mistakes companies make – and how to avoid them.

Session 2: The Follow-Up
(90 mins, Q&A and strategy review)

  • One month later, we reconvene to troubleshoot your approach.
  • Ask me anything – refine your strategy and adjust your messaging.
  • Real-world examples of NHS sales success – what works and why.

Ready to get started? Book your NHS Sales Insights Workshop today.

LIMITED SESSIONS AVAILABLE – Book now 

If any of this sounds familiar, you need this session:

  • “We can’t even get in the room with NHS buyers.”
  • “We’re having meetings, but they go nowhere.”
  • “Our sales approach isn’t resonating – and we don’t know why.”
  • “The NHS decision-making process is a mystery to us.”
This workshop takes the guesswork out of selling to the NHS so you can stop chasing dead-end leads and start closing real deals.
LIMITED SESSIONS AVAILABLE – Book now 

Deep Dive: NHS Market Access Workshop – The Essential Insights You Need

This workshop isn’t just about theory – it’s a practical, real-world deep dive into how the NHS operates today and what that means for your sales strategy. Across three intensive hours, you’ll gain a comprehensive understanding of NHS structures, decision-making, and funding flows, giving you the clarity you need to position your products where they’ll have the most impact.

What We’ll Cover:

Integrated Care Systems (ICS) & How the NHS Works Today

  • The critical roles of System, Place and Network and why they matter to you.
  • How NHS structural changes impact funding, priorities and decision-making.
  • Mapping Integrated Care Boards (ICBs) – who controls the budgets and how to align with their agenda.

Strategic Sales Insights: Selling Smarter to the NHS

  • Additional Roles Reimbursement Scheme – how to leverage it to position your offer.
  • Enhanced Access – a major opportunity most companies are missing.
    - What PCNs must deliver under Enhanced Access.
    - The financial value of Enhanced Access – how much is available?
  • Investment and Impact Fund (IIF) – what it means for your projects and how to tap into it.

Mastering Objection Handling and Scaling Success

  • What to do when they say they have no time – winning strategies to keep the conversation moving.
  • Phasing projects for long-term success – how to introduce your solution without overwhelming the NHS.
  • From pilot to scale – how to start with one practice and expand across an entire ICB.
  • Standing out from the competition – why differentiation is the key to getting noticed.
  • CQC Audits: A hidden value driver – how adding an audit to your project increases engagement and buy-in.

Primary Care Networks: The Key to Unlocking NHS Sales

  • Understanding PCN DES – what it is, how it works and what funding streams you need to know about.
  • How to identify key PCN stakeholders – who actually makes the decisions?
  • PCN budgets and funding allocations – know exactly where the money is going.
  • What’s mandatory vs optional for PCNs and how that affects your engagement strategy.
  • Breaking down the seven national PCN specifications – where does your product fit?

Aligning Your Sales Approach with NHS Priorities

  • Why you must sell the problem, not the product and how to do it effectively.
  • The four project tests – pass these, and your pitch is far more likely to succeed.
  • Suboptimal treatment and workload pressures – how to frame your product as a solution, not just an option.
  • How to position your offer beyond the molecule – unlocking new opportunities in patient pathways.

All this for just £2,700+VAT

LIMITED SESSIONS AVAILABLE – Book now 
Sessions are held online. Face to face workshops available (travel and subsistence costs apply).

Get The Inside Track On What Works – And What Doesn’t

This workshop is designed to demystify NHS decision-making and give you a winning edge in your sales approach.

Walk away with:

  • A clear understanding of NHS funding and decision-making – no more second-guessing.
  • A refined pitch that resonates with NHS buyers – no more dead-end meetings.
  • Tried-and-tested sales strategies that align with NHS priorities – so you can finally get traction.
LIMITED SESSIONS AVAILABLE – Book now

Start out on the journey to successfully selling to the NHS

If you’re struggling to understand where best to start when it comes to convincing the NHS to work with you, my taster sessions could be just what you’re looking for. I’ve spent almost two decades inside the NHS, helping pharma, med tech and device companies land major contracts. In 2023 alone, I secured 53 new NHS projects worth millions. I know what NHS buyers want, how they think and how to position your offer so they say ‘yes’. This taster session is your fast track to sales success – no fluff, no theory, just practical, real-world NHS insights that will transform your approach. My workshops open the door to the world of NHS procurement.

LIMITED SESSIONS AVAILABLE – Book now 

Testimonial

“Each time I meet Scott, I leave feeling empowered and educated. The combination of Scott’s knowledge, ability to identify change opportunities and deliver that change is second to none. When you then combine this with Scott’s communication and softer skills, you really are working with one of the most talented people in our sector. A pleasure to work with.”

Andrew Polson

Business Development Manager, Coloplast

3Next Steps: From Workshop To Full Coaching Programme

Many of my clients start with this workshop and then move on to my full NHS Market Access Coaching Programme, where we:

  • Map out the key stakeholders you need to engage
  • Refine your NHS messaging so you always pitch the right way
  • Identify funding flows and tailor your strategy to NHS priorities

If you’re ready to take things further, we can discuss that option after your session.

Let’s start with the workshop. Book today.

LEARN MORE ABOUT MY NHS SALES TRAINING PROGRAMMES
Untitled (1200 x 924 px)

Signing up for an NHS Sales Insights
Workshop is simple…

  • Step 1. Register your interest

    Demand is certain to be high for these sessions so make sure you’re signed up early.

  • Step 2. Learn the lie of the land

    We’ll go through the latest initiatives, policies and directives shaping the NHS.

  • Step 3. Put your learning into practice

    The knowledge you’ve gained gives you the understanding your team need to hone their pitch – and aim it squarely at the right target.
LIMITED SESSIONS AVAILABLE – Book now 

Testimonials

Scott has supported Lumos Diagnostics with an excellent online training package that has enabled the team to really focus in on identifying the right customer and the right message, which is critical for our small team so that we can best utilise the limited resource for maximum return. I'd highly recommend this to other teams looking to identify business ready organisations and to move away from acquisition costs to complete pathway costs.

Marc Winrow

Lumos Diagnostics

 

I first had the pleasure of working with Scott back in 2013 whilst I was the Market Access Manger for Acclarent, Johnson and Johnson. Scott provides an honest, open and transparent approach and is able to navigate a complex system and offers tangible solutions. I appreciated Scott’s collaborative and tailored approach and will look forward to continuing partnering in the future.

Samantha Bramley

Director of Market Access and Reimbursement

I have had the pleasure of working with Scott on multiple projects. Each time I meet Scott, I leave feeling empowered and educated. The combination of Scott’s knowledge, ability to identify change opportunities and deliver that change is second to none. When you then combine this with Scott’s communication and softer skills, you really are working with one of the most talented people in our sector. While Scott and I have always worked for different organisations, I count Scott as a mentor given the learnings I take away from each of our encounters. A pleasure to work with

Andrew Polson

Business Development Manager, Coloplast

Scott delivered a series of informative and highly relevant sessions designed to inform and upskill attendees. His style and collaborative approach to deliver an engaging day with a focus on the future was much appreciated. Thank you great job!

Emma Covill, 

National Implementation Lead, MSD

I am currently in a very fortunate position as the Company that I work for has realised the value in investing in Scott to work alongside our team , both on an individual and a team training basis. A recent day out with Scott meant that he introduced me to Primary Care Network Managers and GP Federation Service Managers across London, leading to two very successful discussions with the potential for two projects that meet all agendas whilst remaining Patient-centric. Scott's strengths are clearly his most excellent understanding of the NHS and it's ever evolving landscape, his ability to effortlessly network and paired with his easy manner leads to engaging conversations that ultimately culminates in a bespoke solution offering. I am looking forward to future meetings with Scott.

Debbie Hinch 

Women’s Health Implementation Lead, MSD

Scott has provided excellent support to myself, my colleagues and my teams. He has provided great insight, opportunity identification and shared this in terms that are easily understandable and can be implemented in the ‘real’ world. I would recommend working with Scott to anyone working within the healthcare sector.

Martyn Beauchamp

MSD

I have worked with Scott on a number of pieces of work and initiatives and always been hugely impressed with his knowledge and ability to translate the complexities of healthcare in to simple terms, helping individuals and teams understand the opportunities within. Scott is a great communicator.

Paul Hurst

Regional Business Director, AstraZeneca 

I have had the pleasure of knowing Scott for a number of years; engaged in training regarding the current and future NHS and have always been inspired by his knowledge and enthusiasm. I have no hesitation in recommending Scott as a resource for teams wishing to work more efficiently with the modern NHS.

Tidge Gharial

Takeda

Workshops

Learn exactly what the NHS is looking for and how you can help to solve the problems.  Our Embedded Membership Packages allow you to tailor your programme of support, with 22 workshops to choose from that will help you tackle the challenges your team face around how to interact effectively with the NHS agenda.

 

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Online learning

Get bespoke insights on what the NHS wants, identify and access ‘business ready’ customers and know how to get the right people around the table with my suite of online learning programmes which are ideal for any staff member who engages with the NHS. 

 

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Coaching and mentoring

Practical and results-driven coaching and mentoring for teams and individuals through the Embedded Membership Packages, tailored to your unique industry. My coaching goes way beyond typical NHS market access sales training to help you develop winning strategies that tackle your specific project challenges.

 

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Lay down the building blocks for boardroom success

When you’re preparing your sales pitch, you need a starting point, a building block that forms the foundation of your presentation. My NHS Insights Workshops give you just that. They’re packed with the knowledge you need to prepare a pitch that chimes precisely with their current frustrations – areas of focus, pain points, directives from above. We cover them all. Schedule a call with me today and get your pitch off to the best possible start.
LIMITED SESSIONS AVAILABLE – Book now 

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