The Inside Track On NHS Requirements
Tailored Insights On How
To Land A Pitch
Team And Individual
Packages Available
Create a pitch NHS decision-makers won’t be able to resist
In the chaos of overwhelming workload and unprecedented waiting lists, any sales pitch to the NHS has to demonstrate benefit within the first few seconds – otherwise, your opportunity will be lost. Your drug, project or service might be outstanding, with the potential to improve patient outcomes and save precious NHS resources. But if it’s not delivered with a sizzle, doesn’t immediately show why it’s helpful or it’s made to the wrong person, your pitch will fall flat. That’s precisely why I have devised a new, ground-breaking membership programme offering training and mentorship access to give you and your team all the ammunition you need to get in front of the right NHS decision-makers and deliver a compelling, supercharged presentation they simply won’t be able to ignore.
I can help get your products to the decision-makers
I'm Scott McKenzie and I understand the challenges you face selling to the NHS. In almost two decades of pitching products, medicines and devices to the NHS on behalf of my clients, I’ve helped market access and sales teams clear countless hurdles and get fantastic results. In 2023 I helped them land no less than 53 projects with the NHS. Now I’ve produced two training and mentorship programmes that combine training and sales coaching, explicitly tailored to the art of selling effectively to the NHS. My programmes give you a complete understanding of what the health service requires from you. You’ll receive all the resources and templates you need to create efficient processes and you’ll get the chance to ask specific questions about your own client challenges. These courses will get you ahead of the competition and sat opposite the people who buy for the NHS with the tools in your pocket to get you over the line.
Cut through the noise and sell more efficiently with
Embedded Membership Packages Tailored For You
With strategic commissioning taking hold, Advice & Guidance becoming mandatory across multiple specialties, and ICBs under pressure to deliver measurable system value, the organisations who win are those who can interpret what’s happening, adapt quickly and position themselves as partners in pathway redesign. That’s exactly what the Embedded Membership Programme is built for. It gives you the insight, foresight and hands-on support needed to move from reactive selling to becoming genuinely embedded in NHS priorities. Whether you’re an individual looking to sharpen your capabilities or a full organisation seeking adoption at scale, this programme provides the structure, tools and guidance to navigate the system with confidence - and secure long-term pathway success. Simply select the level of support that matches your needs. Each tier below links to a dedicated page with full details so you can see exactly what's included.
| Packages | Edge | Growth | Pro | Partner |
|---|---|---|---|---|
| Ideal for | Individuals seeking affordable access to insights and Q&A sessions | Teams ready to build capability and move from reactive to proactive | Senior leaders who need foresight and interpretation | Organisations serious about adoption and delivery |
| Monthly investment* | £60/month | £825/month | £1,245/month | £1,995/month |
| Key outcomes | Exclusive Q&A, explainer videos and skills clinics | Workshops, coaching, templates and bespoke briefings | Strategy and policy briefings, executive forums and premium tools | Codesigned business cases, pilots, executive strategy sessions and guaranteed adoption |
| Learn more | More on Edge | More on Growth | More on Pro | More on Partner |
Tangible, profitable results enjoyed by clients
There are huge returns available for relatively small investments from pharma, med tech and devices companies, as the projects listed above prove.
Three steps to landing your NHS projects:
Now launched! EMBEDDED - the book that's changing the face of NHS market access
Ready to start improving patient outcomes?
With waiting lists too long to make sense of and crushing workloads on every member of staff, there’s never been a more difficult time to get through to the NHS. My Embedded NHS training and mentorship membership packages show you how to cut through the noise and successfully pitch your products, medicines and devices to the right people. Explore the packages on offer today and get ready to book your place in front of the real decision-makers.
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If I were Yvette Cooper: I would turn the NHS strategy into a delivery plan
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