Sell More Effectively To The NHS

Workshops to help you make sense of the shifting NHS landscape so you can boost your sales success

 

 

Target The
Right People

Understand How
To Connect

Sell Easily With
The Right Pitch

Selling to the NHS can feel like trying to hit a moving target...

The NHS landscape is rapidly changing, and healthcare supply industries, e.g. Pharma, Med Tech and Devices, need to understand how the shift from clinical commissioning groups to integrated care systems will impact on purchasing power. But there’s a lot going on and it’s confusing. Without a clear strategy, you risk getting locked out of the market as your contacts lose relevance. Can you afford to miss golden opportunities to get your game-changing projects embedded in patient pathways?

 

Understand The Move To Integrated Care Systems

Craft A Compelling
Sales Pitch

Reach The Right Decision-Makers

Cut through the noise and sell more efficiently

Are you confused by what an integrative care system is, how it works, and what is meant by ‘‘operating System at Place" and at Network levels?

The NHS network is vast – far broader than service delivery. But it doesn’t have to overwhelm you. I have designed a suite of workshops to help sales and market access teams in the pharmaceutical, med tech and devices industry to better understand the leadership, the development plan, the make-up, the key people, and of course, how they operate, at system, at place and at network level so the success you’re looking for can be achieved far easier than you think.

NHS England Is In Disarray - How To Sell To The NHS In 2025 (opens in new tab)

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"Scott ran a series of workshops and 1-2-1 sessions on working with primary care and I could not recommend him highly enough. He was supremely knowledgeable about the changes sessions, he took our group from being extremely ignorant to very confident in the finer details of primary care. No question was too simple and no request too much. We all found his support invaluable and left the sessions much better for them."

Ross Moore - Patchwork

Testimonials

Align your sales approach to the NHS agenda

Population health and tackling inequalities is high on the agenda for the NHS, so I can help you understand how this links to the NHS Long Term Plan and the prevention agenda so you can identify the right opportunities to put your efforts into. Having worked as a management consultant to the NHS for 20 years, I know what the NHS is looking for - support to solve the problems it faces every day. Put simply, there’s too much work, not enough workforce, and a desperate need to innovate to tackle these issues. Our comprehensive programme of twenty-two workshops will help you tackle the challenges around how to interact with that agenda so you become a relevant part of the solution. Each workshop lasts 2.5 hours and focuses on:

 

Our workshops are ideal for

  • Senior leaders
  • National Sales Managers
  • Regional Business Managers
  • Market Access teams
  • Key Account Managers
  • Healthcare Development
  • National Account Managers
  • Hospital Specialists
  • Medical educators
  • Brand and Marketing Teams

If you’re struggling to find your way in the fog of NHS changes right now, schedule a call to find out how you can configure your own workshop package, tailored to your specific team needs. You'll learn how to make the most of the new opportunities that await you out there by understanding how to position your projects and products as the compelling solution the NHS has been waiting for.

Full Support For Your Team

We provide full post-workshop support so every member of your team will understand how to implement their learning into their working practices. Our workshop packages include 1:1 reviews and account planning with your teams to support them to identify and hopefully access key people.
  • A package of one-to-ones on offer with the option to carry on the one-to-one input beyond the workshops themselves.
  • Customer identification – access to my contacts book for valuable introductions to the decision makers. I secure scores of meaningful appointments within my NHS customer base for my pharmaceutical, medical technology and device company retainers.
  • Pre-call plans to go over what you can say in your appointment to really make a splash. What is it that we’re going to execute when we get in there?
  • We’ll cover how to frame your offering in the minds of people within the practices, primary care networks and GP federations. They’ll tell you it’s never the right time to start a new project as they’re drowning in workload. I highlight the innovative ways we can help.
  • I’ll show you specifically how to illustrate to decision makers how your project will help improve patient outcomes and cut GP appointments, hospital referrals and non-elective admissions to hospital.
  • You’ll learn how enhanced access can create virtually a whole new workforce to deliver your project.
  • We’ll go through real world examples of success – including projects that have delivered long term, multi-million pound returns on investment for pharma, med tech and devices companies for a small investment in my time and input.

Looking for a hands-on sales development experience for your team?

My Pitch Perfect two-day bespoke workshop is the answer. Learn how to find the right leads, engage decision-makers and nail the pitch with NHS insider insight on how to embed your products in NHS treatment pathways. This workshop is tailored to your specific team challenges and is deal for market access and sales teams. Find out more here.

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Discover the simple way to sell successfully to the NHS:

  • Step 1. Book your workshop package

    Schedule a call and we’ll run through the full curriculum, so you know exactly what’s included and how your team will benefit.

  • Step 2. Upskill your team

    Over a series of workshops your team will learn everything they need to know about accessing their prospects in the NHS efficiently and effectively.

  • Step 3. Land your projects

    Watch your team sell with confidence, reaching the key decision-makers with ease and creating an irresistible project pitch that will land you the deal you deserve.

Get access to my extensive NHS contact database with 1-2-1 coaching for your sales team

Struggling to make headway with your own contacts? I can open up new opportunities for individuals and senior sales teams through my 1-2-1 coaching service where you'll have access to the NHS through my own client base. If you would like to find out how I can work with you or your team, please do not hesitate to schedule a no-obligation call to find out more. The NHS is moving fast – now is not the time to stand still. If you’re not moving alongside it, you risk getting left behind. My clients have enjoyed significant success in converting their pitch to lucrative and impactful projects using this effective approach.