Sell More Effectively To The NHS

Workshops To Makes Sense Of The Shifting NHS Landscape And Boost Your Sales Success



Target the right people

Understand how to connect

Sell easily with the right pitch

Hitting a moving target is hard…

The NHS landscape is rapidly changing, and healthcare supply industries, e.g. Pharma, Med Tech and Devices, need to understand how the shift from clinical commissioning groups to integrated care systems will impact on purchasing power. But there’s a lot going on and it’s confusing. Without a clear strategy, you risk getting locked out of the market as your contacts lose relevance. Can you afford to miss golden opportunities to get your game-changing projects embedded in patient pathways?


Understand the move to Integrated Care Systems

Reach The Right Decision-Makers

Craft A Compelling
Sales Pitch

Cut through the noise and sell more efficiently

The NHS network is vast – far broader than service delivery. But it doesn’t have to overwhelm you. I help clients better understand the leadership, the development plan, the make-up, the key people, and of course, how they operate, at system, at place and at network level so the success you’re looking for can be achieved far easier than you think.

Do you need a clear explanation of what an integrative care system is, how it works, and what is meant by ‘‘operating System at Place" and at Network levels?


"Scott ran a series of workshops and 1-2-1 sessions on working with primary care and I could not recommend him highly enough. He was supremely knowledgeable about the changes sessions, he took our group from being extremely ignorant to very confident in the finer details of primary care. No question was too simple and no request too much. We all found his support invaluable and left the sessions much better for them."

Ross Moore - Patchwork

Align your sales approach to the NHS agenda

Population health and tackling inequalities is high on the agenda for the NHS, so I can help you understand how this links to the NHS Long Term Plan and the prevention agenda so you can identify the right opportunities for you. Having worked as a management consultant to the NHS for 15 years, I know what the NHS is looking for - support to solve the problems. Put simply, there’s too much work, not enough workforce, and a need to innovate to tackle these issues. Our comprehensive programme of five workshops will help you tackle the challenges around how to interact with that agenda. Each workshop lasts 2.5 hours and focuses on:


1. Selling To Integrated Care Systems

Looking at the makeup, the new service model, how it all connects together, and how to identify the right customers to work with.

2. Marketing Within Primary Care Networks

Get a real understanding of what the network is, how they are funded, how they operate, and where the market opportunity lies.

3. How Does NHS Funding Flow?

Understand where the money comes from and where it flows through to within the NHS in England, find out more about contracts in both primary care, general practice, secondary care, community services and all other providers and how to interact with each contract model.

4. Redesign Patient Pathways

How your projects, when positioned effectively, have the power to transform patient pathways. Know how to reach the right people in a changing system and craft a compelling pitch that will win buy-in from the people that matter.

5. Start talking to the NHS

Want to know what the NHS is responding to? Establish the right approach and send powerful emails, with language that works, to start meaningful conversations. Using your examples we’ll create effective messages that open doors and get you in front of decision-makers.

Our workshop package is ideal for...

  • Senior leaders
  • National Sales Managers
  • Regional Business Managers
  • Market Access teams
  • Key Account Managers
  • Healthcare Development
  • National Account Managers
  • Hospital Specialists
  • Medical educators
  • Brand and Marketing Teams

If you’re struggling to find your way in the fog of NHS changes right now book our workshop package and learn how to make the most of the new opportunities out there by selling effectively – and efficiently – to the new NHS.

Full Support For Your Team

We provide full post-workshop support so every member of your team will understand how to implement their learning into their working practices. Our workshop packages include 1:1 reviews and account planning with your teams to support them to identify and hopefully access key people.

Discover the simple way to sell successfully to the NHS:

Profile side photo of young man happy positive smile sit couch home speak talk videocall laptop meeting remote work seminar.
  • Step 1. Book your workshop package Schedule a call and we’ll run through the full curriculum, so you know exactly what’s included and how your team will benefit.
  • Step 2. Upskill your team
    Over a series of four workshops your team will learn everything they need to know about accessing their prospects in the NHS efficiently and effectively.
  • Step 3. Land your projects
    Watch your team sell with confidence, reaching the key decision-makers with ease and creating an irresistible project pitch that will land you the deal you deserve.

Access Our Extensive NHS Contact Database With 1-2-1 Coaching For Your Sales Team

We also deliver 1-2-1 coaching with senior sales teams to help them access the NHS through our own client base. If you would like to find out how we can work with you or your team, please do not hesitate to schedule a no-obligation call to find out how we can help. The NHS is moving fast – now is not the time to stand still. If you’re not moving alongside it, you risk getting left behind. Our clients have enjoyed significant success in converting their pitch to projects using this effective approach.