Finally land the NHS projects you deserve

Workshops, coaching, bespoke training, mentoring and online learning resources to help you get your pharmaceutical products, medical technology and devices in front of NHS decision-makers.

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5 Pharmaceutical Sales Mistakes That Will Sink Your NHS Deal

TICKETS NOW AVAILABLE: The Embedded Seminar - Learn how to make NHS Pathways Work For You.  CLICK HERE >>> (opens in new tab)

Access To Commissioners
& Providers

Expert Market
Insights

Key Stakeholder
Introductions

If only you could get your product noticed by the right people

You’ve got a game-changing product the NHS engages with - if only its potential to transform outcomes was understood by the right decision-makers. The trouble is, it’s hard to get a foot in the door. And, once you're in, it's difficult to know how best to explain the real value and the magnitude of benefit.
You’re working flat out but are failing to get traction. And you’re way off your goals.
It’s so frustrating when great opportunities to make a real difference feel completely out of reach - just because you can’t speak to the right people.
 
Your remarkable projects deserve to see the light of day and I can show you how to get them there.
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Embedded Podcast

My Embedded Conversations podcast is now live!

Embedded Conversations brings together people who actually shape how decisions are made across the NHS, health policy and life sciences, not commentators stood at arm’s length from the system.

Together, we get beneath the policy headlines and product pitches to explore where pathways are under pressure, why promising innovations stall and what needs to be in place for change to be adopted, implemented and sustained. These are the real-world conversations behind Pathway Over Product, with practical insight from the people working inside the system.

Click here to watch the podcast
Know someone whose perspective needs to be heard? Tell me who I should speak to next!
Scott McKenzie, author of the book Embedded

Get real market insights into NHS providers' needs

I get it. I completely understand the challenges you’re up against. I'm Scott McKenzie and I've spent 10 years in your position, selling transformative products to the NHS for two major pharmaceutical companies. So, I know how exasperating it can be when your efforts seem fruitless. You need expert insight into commissioners’ and providers’ needs and buying motivations. And you need to reach the right decision-makers.
 
As a trusted management consultant working directly with the NHS for almost 20 years, I can help. I understand what it takes to get your products fully embedded into treatment pathways. I've doubled revenue for my clients and, in the last two years alone, I have helped to seal the deal on more than 80 projects with the NHS. I've now developed the Embedded Membership Programme to share these processes with you too.
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NHS England Is In Disarray - How To Sell To The NHS In 2025
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Workshops

Learn exactly what the NHS is looking for and how you can help to solve the problems.  Our Embedded Membership Packages allow you to tailor your programme of support, with 22 workshops to choose from that will help you tackle the challenges your team face around how to interact effectively with the NHS agenda.

 

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Online learning

Get bespoke insights on what the NHS wants, identify and access ‘business ready’ customers and know how to get the right people around the table with my suite of online learning programmes which are ideal for any staff member who engages with the NHS. 

 

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Coaching and mentoring

Practical and results-driven coaching and mentoring for teams and individuals through the Embedded Membership Packages, tailored to your unique industry. My coaching goes way beyond typical NHS market access sales training to help you develop winning strategies that tackle your specific project challenges.

 

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Support for NHS Service Providers: I also support GPs, PCNs and GP federations to build sustainable and resilient practices and organisations that thrive. If you're interested in learning how I can support you with this, CLICK HERE.

Testimonials

Scott has supported Lumos Diagnostics with an excellent online training package that has enabled the team to really focus in on identifying the right customer and the right message, which is critical for our small team so that we can best utilise the limited resource for maximum return. I'd highly recommend this to other teams looking to identify business ready organisations and to move away from acquisition costs to complete pathway costs.

Marc Winrow

Lumos Diagnostics

 

I first had the pleasure of working with Scott back in 2013 whilst I was the Market Access Manger for Acclarent, Johnson and Johnson. Scott provides an honest, open and transparent approach and is able to navigate a complex system and offers tangible solutions. I appreciated Scott’s collaborative and tailored approach and will look forward to continuing partnering in the future.

Samantha Bramley

Director of Market Access and Reimbursement

I have had the pleasure of working with Scott on multiple projects. Each time I meet Scott, I leave feeling empowered and educated. The combination of Scott’s knowledge, ability to identify change opportunities and deliver that change is second to none. When you then combine this with Scott’s communication and softer skills, you really are working with one of the most talented people in our sector. While Scott and I have always worked for different organisations, I count Scott as a mentor given the learnings I take away from each of our encounters. A pleasure to work with

Andrew Polson

Business Development Manager, Coloplast

Scott delivered a series of informative and highly relevant sessions designed to inform and upskill attendees. His style and collaborative approach to deliver an engaging day with a focus on the future was much appreciated. Thank you great job!

Emma Covill, 

National Implementation Lead, MSD

I am currently in a very fortunate position as the Company that I work for has realised the value in investing in Scott to work alongside our team , both on an individual and a team training basis. A recent day out with Scott meant that he introduced me to Primary Care Network Managers and GP Federation Service Managers across London, leading to two very successful discussions with the potential for two projects that meet all agendas whilst remaining Patient-centric. Scott's strengths are clearly his most excellent understanding of the NHS and it's ever evolving landscape, his ability to effortlessly network and paired with his easy manner leads to engaging conversations that ultimately culminates in a bespoke solution offering. I am looking forward to future meetings with Scott.

Debbie Hinch 

Women’s Health Implementation Lead, MSD

Scott has provided excellent support to myself, my colleagues and my teams. He has provided great insight, opportunity identification and shared this in terms that are easily understandable and can be implemented in the ‘real’ world. I would recommend working with Scott to anyone working within the healthcare sector.

Martyn Beauchamp

MSD

I have worked with Scott on a number of pieces of work and initiatives and always been hugely impressed with his knowledge and ability to translate the complexities of healthcare in to simple terms, helping individuals and teams understand the opportunities within. Scott is a great communicator.

Paul Hurst

Regional Business Director, AstraZeneca 

I have had the pleasure of knowing Scott for a number of years; engaged in training regarding the current and future NHS and have always been inspired by his knowledge and enthusiasm. I have no hesitation in recommending Scott as a resource for teams wishing to work more efficiently with the modern NHS.

Tidge Gharial

Takeda

Now launched! EMBEDDED - the book that's changing the face of NHS market access

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  • Understand what’s really changing inside the NHS - and what it means for you. Embedded breaks down the seismic shifts reshaping NHS commissioning with a clear explanation of how the system works, where decisions are really made, and why traditional routes in no longer cut it.
  • Learn how to become part of NHS pathways - not just another supplier. Know the behaviours, conversations and value demonstrations that turn one-off sales into system-wide adoption.
  • Get practical, battle-tested strategies from someone who’s delivered millions in real NHS projects. Scott lifts the lid on the process he has used to land and expand 80+ NHS programmes, deliver measurable value and build partnerships that last.
  • Shift your conversations upstream - where the real commercial wins now happen. Move beyond transactional pitching and into the world of population health, outcomes, prevention, productivity and full pathway redesign.
Order your copy of EMBEDDED
Smiling sales team working through presentation with manager

Get the skills and knowledge to achieve your goals

  • Step 1. Schedule A Call

    We'll explore your challenges and identify the solution.

  • Step 2. Plan how to achieve your goals

    We'll work with you to develop the right strategy and the best way to implement it.

  • Step 3. Start landing the deals you deserve

    Relax knowing you're finally targeting all the right people and are equipped with the skills you need for future success.
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Want to know what it's like working with Scott?

In my extensive experience coaching pharma, med tech, and device companies, I’ve consistently emphasised the importance of asking insightful questions. This approach proved crucial for one of my long-term clients who faced significant challenges in gaining access to the NHS market.

Read this case study to understand how Scott could help your team ➡️

Building Your Case For Change - Scott McKenzie

Win the projects you deserve - Download your free guide to Building Your Case For Change

Winning an audience with the NHS is far from straightforward when the decision-makers are so overwhelmed by their workload to listen to what you have to say. This simple process will help you define your project in terms of the problem you will solve for the NHS and the steps you need to take next to develop any case for change, or business case, your NHS client may need to make.

Download Building Your Case For Change

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Latest News and Blogs

Why the NHS Left Shift Isn’t Failing Because People Disagree With It 

By Scott McKenzie | September 16, 2026

I’m starting to think we are talking about the NHS left shift in the wrong way. Not because the idea is wrong. In fact, most NHS leaders I speak to agree with the principle. Care should be delivered in the right place, by the right workforce, at the right point in the pathway. NHS left…

Integrated neighbourhood teams are not about meetings

By Scott Mckenzie | September 2, 2026

I’m starting to think we are at risk of misunderstanding Integrated Neighbourhood Teams – and not because the idea is wrong. In fact, most people I speak to inside and around the NHS agree with the ambition. Care should be more joined up, patients should not bounce between services, and hospitals should not carry work that could…

Pathway Over Product – five questions from the front line

By Scott McKenzie | August 18, 2026

Following my recent webinar on why strong NHS strategies fail to land (which you can watch a replay of here), I opened the session up for questions. What struck me was not the variety of questions. It was the consistency. Although the attendees represented different companies, different therapy areas and different parts of the healthcare…

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