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How Pharma, MedTech, And Device Companies Can Get Their Innovations
Into The NHS – And Keep Them There 

Order your SIGNED copy of Scott McKenzie's ground-breaking book EMBEDDED

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Unlock the NHS code: Your insider guide to getting in, staying in and driving real change

Getting your innovation into the NHS is tough – keeping it embedded is even tougher. Embedded is a practical, insider’s guide to understanding NHS structures, identifying the right stakeholders, aligning with system priorities and building fruitful partnerships that last. 

Having spent more than 20 years at the NHS decision making table, working side by side with healthcare leaders and industry professionals, I’ve distilled what I’ve learned into clear strategies, real world stories and ready to use tools, all designed to help you make change that truly sticks. 

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What You’ll Learn in Embedded

  • How to map the complex NHS system beyond organisational charts to find real decision makers.
  • Why shifting from product pitching to pathway partnering is essential.
  • The “Four Filters” every NHS leader uses to evaluate your offer.
  • Aligning your projects with NHS priorities like Core20PLUS5, PCN DES, and transformation funds.
  • Building business cases that get approved, using local data and practical funding routes.
  • Pitching strategies tailored to NHS pressures and language.
  • Designing scalable models with replicable SOPs, training and evaluation frameworks.
  • Staying embedded long term through consistent presence, clinical advocacy and evolving offers.
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Who This Book Is For

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  • Pharma, medtech and medical device professionals looking to navigate NHS market access.
  • Market access, sales and commercial teams wanting to build sustainable partnerships.
  • NHS Commissioners and Providers seeking to collaborate with industry more effectively.
  • Anyone serious about making a meaningful difference in UK healthcare delivery.
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PLUS

I’m offering an exclusive troubleshooting service to the first 20 people who purchase the book. For a chance to qualify, simply purchase the book through this website today. I’ll notify you personally within 7 days if you’ve been successful.

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About The Author - Scott McKenzie

Scott McKenzie is a trusted voice where healthcare delivery meets commercial innovation. A regular keynote speaker on NHS market access strategy, he has more than 30 years’ experience building bridges between the NHS and the pharmaceutical industry. He has guided NHS organisations as a highly experienced management consultant and has developed game changing coaching and mentoring programmes for pharma, medtech and devices sales teams to unlock practical, sustainable pathways for embedding innovations. 

 

Scott shares unrivalled customer insights in his debut book having worked closely with Primary Care Networks, Integrated Care Systems, and Provider Collaboratives across England. Through his work with industry clients, Scott used these insights to land no less than 81 projects into NHS pathways between 2023 and 2024, generating millions of pounds in new income while delivering tangible improvements in patient care. 

 

Scott’s approach is grounded in deep practical insight and empathy, with a steadfast belief that lasting impact comes from true partnership, not just product promotion. His clients get trusted, embedded solutions that deliver measurable results and transform pathways. And now he is sharing the secret to his success in Embedded. 

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Ready to embed your innovation?

Signed copies of Embedded are available to purchase now. If you want to get ahead and receive early access to Scott's book, order your signed copy today. 

Transform your approach to NHS market access and build partnerships that truly last. 

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