Embedded Book – Signed First Edition – Launch Offer
£19.99
Get your innovation into the NHS – and keep it there.
In Embedded, NHS management consultant Scott McKenzie shares a proven roadmap for pharma, medtech and device companies to move from pilots to full adoption. Includes a signed first edition plus exclusive digital tools and templates to help you apply the framework directly to your work.
How Pharma, Medtech and Device Companies Can Get Their Innovations Into the NHS – And Keep Them There (Signed First Edition)
What’s Included
When you purchase your signed copy, you’ll also receive exclusive access to a set of digital tools and templates that help you apply the lessons from the book directly to your work, including:
- Strategic Commissioning Checklist – map your product to NHS priorities.
- Provider Collaborative Checklist – understand who holds budgets and influence.
- Adoption Readiness Framework – assess your innovation’s alignment to system needs.
(Full access details provided after purchase.)
About the Book
Problem
Every year, thousands of innovations are pitched to the NHS – but most never gain traction. Complex structures, shifting priorities, and fragmented decision-making leave even the best solutions stuck in endless pilots or unfunded proposals. Sales and market access teams waste months chasing meetings that never deliver outcomes.
Solution
Embedded gives you the roadmap to break through that gridlock. Drawing on over 20 years of consulting directly with NHS leaders, Scott McKenzie reveals how to identify the real decision-makers, align your offer with local priorities, and co-design business cases that move from strategy to adoption. It’s a practical, step-by-step guide to building trust, navigating change, and turning insight into measurable action. The book is structured to cover a wide range of topics as follows:
Foreword
Preface: Why This Book, Why Now?
Chapter 1: Mapping the Modern NHS
Chapter 2: Pathways Over Products
Chapter 3: Identifying the People Who Matter
Chapter 4: Addressing NHS Priorities
Chapter 5: Building the Business Case
Chapter 6: Pitching Your Offer
Chapter 7: Scaling What Works
Chapter 8: Staying Embedded
Chapter 9: Aligning Internal Teams Around
the Long Game
Chapter 10: From First Meeting to System
Wide Adoption
Chapter 11: From Pitch to Partner
Chapter 12: The 10-Year Plan
Chapter 13: Next Steps – Making This Real
Epilogue
Final Checklist – NHS Engagement Plan
Appendix – Includes a practical toolkit to help readers take action in following Scott’s framework in their day to day practice.
Outcome
By the end of the book, you’ll know how to shift from reactive selling to proactive engagement – anticipating NHS shifts before competitors do, building repeatable systems that deliver adoption, and securing long-term commercial partnerships that improve outcomes for patients and organisations alike.
About the Author
Scott McKenzie is a leading NHS transformation consultant, author and speaker who has spent nearly two decades helping pharmaceutical, medtech and device companies bring their innovations to life inside the NHS. A former pharma sales leader, Scott has personally supported clients to secure over 80 NHS projects across the UK, doubling revenues and proving that collaboration – not confrontation – is the fastest route to success. He is also the creator of the Embedded podcast and the Embedded Training and Coaching Programme, helping organisations translate strategy into sustainable NHS adoption.
Copyright © 2025 Scott McKenzie Consultancy