Welcome – you’re in! Let’s get you equipped.
Thanks for joining the Embedded pre-launch list.
You’re now one of the first to get your hands on two exclusive tools designed to help you land NHS projects faster, smarter and with far less friction. These are practical resources you can use right away, whether you’re refining a business case, planning your next approach or trying to figure out who the hell to talk to next.
Bonus #1: The Strategic Commissioning Checklist
What it is:
A focused, no-fluff tool that walks you through the critical factors NHS decision-makers care about most.
Use it to:
- Pressure test your pitch or business case.
- Identify gaps before the NHS points them out.
- Align your offer with real commissioning priorities.
Bonus #2: The Provider Collaborative Checklist
What it is:
A strategic mapping tool showing who you should be building relationships with, across Place, System and Neighbourhood levels.
Use it to:
- Pinpoint the right influencers and buyers.
- Understand where decisions are really being made.
- Avoid wasting time on contacts with no sway.
What is Embedded all about?
Scott McKenzie’s new book gives you the inside line on what it really takes to embed a pharma, medtech or device offer into NHS systems. This is not just the theory – it’s a practical, battle-tested guide written by someone who’s helped land 80+ NHS projects in the last 24 months alone. And the tools above are designed to save you time and help you apply the book’s lessons straight away.
You’ll stay in the loop on all things Embedded
You’re already on the pre-launch list. That means you’ll be first to know when the book drops – and you’ll get more bonus insights delivered straight to your inbox in the run-up to launch.
Keep an eye out. This is going to be a game-changer.