Navigating the NHS maze – a blueprint for market entry

When you’re standing with a product in hand that you believe in – something that could genuinely make a difference in patient outcomes – it can be frustrating when the gap between you and the NHS decision-makers feels insurmountable. Let’s face it – the key stakeholders you need to reach are often just too swamped…

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Your expert guide to convincing the NHS to work with you

For Pharma, MedTech and Appliance companies, winning an audience with the NHS has never been a more difficult task. Finding ten minutes for you to pitch to them – let alone having the headspace to properly appreciate the benefits your drug, equipment or project might bring – is an extremely tall order when waiting lists…

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What football can teach Pharma, MedTech and Devices Sales Teams

What do you do in the face of rejection or objection to your ideas? If you’re a Pharma, MedTech or Devices company and your pitch is thrown out before you’re even through the door, that rejection can sting. So, do you wilt? Give up? If you’re working in the NHS and you can see a…

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In The Teeth Of A Crisis, How To Grab The Attention Of NHS Decision Makers

It’s always tough for Pharma, MedTech and Devices companies when they feel as though they’re not getting any traction with NHS buyers. It’s a common problem. It’s an interesting issue and it’s one I’ve seen a lot of lately. It’s particularly frustrating for the industry when they offer the lowest cost drug, device or piece…

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What should Integrated Care Boards do when they’ve overspent?

What do you do if you’re overspent by £100 million? That’s the position many Integrated Care Boards (ICBs) currently find themselves in and it’s a situation I’m coming across more and more in my work. With a budget position that horrendous, many of them do the worse thing possible. Absolutely nothing. They sit there almost…

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What steps can you take to keep your PCN running smoothly?

What is effective Primary Care Network (PCN) governance? That’s never a straightforward question and it’s probably more difficult now than it’s ever been. I’ve seen examples recently where debates and comments regarding how PCNs are run and the best way to do things have spilled over onto social media, which is never ideal. From my…

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Why Primary Care Networks (PCNs) Need To Reboot

We’ve come through year end for the Primary Care Networks, and for many of them, this is a time for looking forward. When they think about 2023/24, some of them will be dealing with reformation where the original set-up didn’t work, and so they’re looking at a new PCN. Some of them will be embedding…

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Why GPs need permission to say no – or we risk losing them

I’ve written many times about the pressure of workload, how that’s affecting GPs and some of the tactics they can use to address the problems that a heavy workload is creating for them. But it’s a problem that is really coming to a head now, especially with the new instruction in the GP Contract update…

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6 Ways To Win An Audience With The NHS

When I sit down with people working within the Pharma, Med Tech and Appliance sector, typically, they want to know three things: 1.    How do you get a game-changing product in front of the NHS? 2.    How do you get access to the correct decision-makers? 3.    What’s the best way to get them to quickly see the benefits…

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