NHS England In Disarray – Who Do You Sell to Now? – free webinar for pharmaceutical, med tech and device teams

Understanding the NHS is an uphill battle – especially when the ground keeps shifting beneath its feet.

You need to engage key contacts in the NHS and get them to listen. But with the abolition of NHS England and the merger of ICBs, who should pharma, med tech and device companies be speaking with now?

Customer engagement can remain frustratingly out of reach when you can’t get through the door of the right person. It’s a nightmare when you can’t move forward and get your project the exposure you know it deserves. And it is a common topic I am getting asked about all the time.

So, to answer demand for insight on the changes and what they mean for industry, I will be running a free webinar in July to help you improve how you sell to the NHS by identifying opportunities thrown up by the new landscape, capitalising on the current agenda and adopting a total pathway approach.

This insight-packed webinar will help you:

• Get to grips with the NHS changes.
• Reposition your approach.
• Reap the rewards you deserve.

An hour is all it takes to learn how to land your projects

I spent a decade selling to the NHS for major pharmaceutical companies and have been embedded within the NHS as a management consultant for 20 years. I have a thorough understanding of the challenges faced by all sides within the NHS industry and am happy to share this with you.

I also support pharma, med tech and device firms to land their value-added projects by opening people’s eyes to the opportunities and innovations out there to improve pathways to care and transform outcomes for both the NHS and patients.

I can show you how you can achieve this for your business in this 60-minute webinar packed with top tips and working practice examples.

How to sell to the NHS in 2025

Your webinar presentation will include:

Which Way Now?

• The NHSE abolition and ICB merger – what do they mean for you?

ICBs And Strategic Commissioning

• What’s on an ICB’s agenda and how do you engage with it?
• What is meant by working at System, Place and Network levels?
• Why is Place so important?
• With the changes happening now inside the NHS, who are your likely key stakeholders?

The Current Agenda Within The NHS

• Too much workload and not enough workforce, why you need real innovation to address this.
• Why you must sell the problem you solve.
• How do you create a perfect sales triangle and fit on the new agenda?
• The winning 4-step formula that will get people listening.

Why You Need To Be Taking A Complete Pathway Approach

• What is a high-quality and standardised approach without unwarranted variation and why is it important?
• How to line your ducks up – how to place the right patient, in the right place, at the right time, with the right healthcare professional with the resources to deliver the care required.
• Turning your work into a two- or four-cycle CQC audit.

I will allow plenty of time for Q+A at the end too, in case you have anything you wish to get clarity on.

If you attend the webinar on Wednesday July 2 from 1pm-2pm, you will also receive a bonus guide to engaging ICBs around Strategic Commissioning and engaging Provider Collaboratives so you can connect better with your customers.

Isn’t it time to put your frustrations at those dead leads behind you? Register for the webinar here and empower yourself to take on your competition and achieve the sales success you deserve.

If you are unable to attend and would still like to find out more about the support I can offer to help you sell more effectively to the NHS, please schedule a no-obligation call at a time to suit you, and let’s have a chat.