Navigating the NHS maze – a blueprint for market entry

When you’re standing with a product in hand that you believe in – something that could genuinely make a difference in patient outcomes – it can be frustrating when the gap between you and the NHS decision-makers feels insurmountable. Let’s face it – the key stakeholders you need to reach are often just too swamped…

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Your expert guide to convincing the NHS to work with you

For Pharma, MedTech and Appliance companies, winning an audience with the NHS has never been a more difficult task. Finding ten minutes for you to pitch to them – let alone having the headspace to properly appreciate the benefits your drug, equipment or project might bring – is an extremely tall order when waiting lists…

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What football can teach Pharma, MedTech and Devices Sales Teams

What do you do in the face of rejection or objection to your ideas? If you’re a Pharma, MedTech or Devices company and your pitch is thrown out before you’re even through the door, that rejection can sting. So, do you wilt? Give up? If you’re working in the NHS and you can see a…

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In The Teeth Of A Crisis, How To Grab The Attention Of NHS Decision Makers

It’s always tough for Pharma, MedTech and Devices companies when they feel as though they’re not getting any traction with NHS buyers. It’s a common problem. It’s an interesting issue and it’s one I’ve seen a lot of lately. It’s particularly frustrating for the industry when they offer the lowest cost drug, device or piece…

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6 Ways To Win An Audience With The NHS

When I sit down with people working within the Pharma, Med Tech and Appliance sector, typically, they want to know three things: 1.    How do you get a game-changing product in front of the NHS? 2.    How do you get access to the correct decision-makers? 3.    What’s the best way to get them to quickly see the benefits…

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