6 Ways To Win An Audience With The NHS

When I sit down with people working within the Pharma, Med Tech and Appliance sector, typically, they want to know three things: 1.    How do you get a game-changing product in front of the NHS? 2.    How do you get access to the correct decision-makers? 3.    What’s the best way to get them to quickly see the benefits…

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Does your product messaging align with what the NHS actually wants?

When working with one of my Pharma, MedTech and Devices clients in the summer, I noticed the language used by the market access team was mainly: “I need tools, I need data, I need something snazzy I can take to the customer.” It took me less than half an hour to dismantle this way of…

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NHS negotiations – how to challenge commissioning objections

I sat in a meeting recently with one of my Pharma, MedTech and Devices industry contacts where I was coaching my client, who had run up against a brick wall with the NHS commissioner. In their most recent meeting, they had barely got started and the answer coming back from the NHS was: “No. Nope.…

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