When you’re working within the Pharmaceutical Industry, understanding how an individual patient connects to the wider integrated care system is critical if you’re ever going to understand how to reach the right people to pitch your projects to.
So, have you scoped out the structure of your local set-up yet? No? Don’t worry, you’re not alone – it’s one of the most common questions we get asked when we’re coaching sales teams.
You need to understand how an individual patient or General Practice or Primary Care Network (PCN) fits into the Integrated Care System to formulate a clear strategy to reach the right decision-makers and get your project in front of them.
The Model Of Care
The model of care below shows the structure of the system. Everyone is registered to a GP unless they are asylum seeker, homeless or choose not to be.
According to this report in GP on line: there are 6,822 GP practices in England.
By July 2019, those practices had formed 1259 Primary Care Networks, where we have a minimal number of General Practices who chose not to join a Network.
Where practices didn’t join a PCN as part of the Primary Care Network Directed Enhanced Service Agreement, the patient population for those practices was allocated to another local PCN for all services expected of the network, which in 2019/20 was the provision of Extended Hours.
Where do GP federations fit into an Integrated Care System?
A significante number of PCNs then work with a GP federation, to connect them into the Integrated Care System (ICS). For those that don’t, they will connect directly to the ICS. Working with or through a GP federation provides a route to having one strong and coherent voice for General Practice within the ICS. They will work with the hospitals, community services, community and voluntary sector, CCG and other local stakeholders. Our view remains that working that way it is easier to engage right across the population within an ICS.
Explore the Integrated Care System further in this article. It will show you where the Primary Care Networks and GP federation fit, alongside explaining the role/function they deliver. The article also considers where the large merged super practices fit and, what happens when the local hospital runs general practices, as well as mapping your local Integrated Care Systems and the key people within them.
Scott McKenzie helps pharmaceutical, medical technology and device firms increase revenue by getting their products and services in front of the right NHS decision makers. If you want to get your products fully embedded into treatment pathways we can help you. We’ve doubled revenue for our clients and can share these processes with you too. Download your free guide: https://scottmckenzieconsultancy.com/pharmaceutical-products-medical-technology-and-devices-consultancy/
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