Could GPs Take On More Work? That’s Not As Daft As It Sounds

I’ve written a lot recently about the potential for hospitals to subcontract work to general practice via either the practices themselves, the primary care networks or potentially a GP federation. On the face of it, even the thought of piling more work onto GPs seems preposterous. How on Earth could GPs – already drowning in…

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Does your product messaging align with what the NHS actually wants?

When working with one of my Pharma, MedTech and Devices clients in the summer, I noticed the language used by the market access team was mainly: “I need tools, I need data, I need something snazzy I can take to the customer.” It took me less than half an hour to dismantle this way of…

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Five points for feedback best practice in NHS and Pharma

Don’t just turn up with a problem – bring the solution along as well I can’t remember where I was the first time I heard the above phrase, but it has always stuck with me. It applies to not just NHS providers in the Pharma, MedTech, and Devices industries but also NHS practices, federations, and…

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Don’t work in the dark – establish your priorities

Working out your priorities – as beautifully illustrated in this fantastic LinkedIn post by Steven Bartlett – is a fundamental key to anyone’s success and it is as important to the Pharma, MedTech and Devices industry as it is to anyone else. One thing I learned a long time ago from my own mentor is…

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Digging deeper into objections pays dividends

‘It’s easier to scrape egg off your face than it is to get splinters out of your backside’ The headline is an old Scottish saying I’m very fond of. It basically means get off the fence – it’s always better to investigate things than it is to dismiss them out of hand. I was reminded…

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