Understanding system mechanics can help your pitch succeed

The UK healthcare system is confusing, there can be no doubt about it. It’s huge, constantly changing, and full of concepts that appear designed to bewilder. I’ve talked at length about System, Place and Network and people from the Pharma, MedTech and Devices regularly ask me what those terms mean. And there’s other questions around…

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Tapping into the Investment and Impact Fund is key for Pharma

I talked in my last blog about how the Pharma, MedTech and Devices industry can help the NHS solve its problems by zooming in on its targets. While all the focus has been on the contractual requirements of the Direct Enhanced Service (DES) – supporting Primary Care Networks (PCN) to deliver high-quality care to their…

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Look beyond your product to the problems you could solve

Let’s get one thing straight – if anyone in the Pharma, MedTech and Devices industry thinks the NHS is not now implementing the recovery plan after COVID 19 then they need to think again. I’ve been away from home all last week. On Monday, I worked with an integrated care system around the development of…

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Who are the real NHS decision-makers (and how do you reach them)?

The NHS is always changing. New roles are constantly emerging, particularly at the moment within Primary Care Networks and General Practice, where we also have federations and super practices, different ways of working and people taking on a variety of responsibilities. The challenge for the Pharma, MedTech and Devices industry is not how to get…

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Don’t Get Left Behind With Place Level NHS Market Access Opportunities

The NHS is moving toward integrated care systems, as we know. And this means operating at four different levels: System level Place level Primary care network level Individual practice level. As the Pharma and Med Tech industry gets to grips with the new landscape, it’s important to take a holistic view of all four levels…

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Boosting our way out of the backlog

The NHS long term plan contains a pledge to boost ‘out of hospital’ care and dissolve the historic divide between primary and community health services. Many members of the Pharma and Med Tech sector ask me – what does that actually mean? And how can we help it happen? Well, as I’ve mentioned in a…

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Map Out Your Pathway Before You Commit

Female Doctor smiling at desk

The key to success in the Pharma industry is a rigorous understanding of the pathway – the pipeline of patient care that can be broken down into all its constituent parts. To embed projects into patient pathways, you have to understand the whole pathway, not just the section of it that suits what you want…

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Test And Learn Before You Scale Your Project

The Pharma industry likes to aim big – understandably so. Why would you target one practice when you can cover a whole integrated care system? But the problem with working on a larger scale from the outset is that it often becomes more difficult to manage and you can lose sight of what you’re doing.…

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