‘Find the right customer’ may seem like obvious advice but many clients don’t even realise they’re heading in the wrong direction with who to pitch to when they come to us for support. In this blog we take a look at how to identify the right people to speak to, what challenges they face and…

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Doctors home image

It’s frustrating when you know you have a great drugs, med-tech or device project that could have a transformative impact on outcomes for patients, yet you’re still struggling to get your offer taken seriously by key-decision makers within the NHS. It’s a problem I hear time and again from clients. They know they have the…

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Scott MacKenzie Consulting

When you haven’t identified who your ideal client base is you risk wasting time and resources chasing the wrong organisations. And your chances of landing your drugs, device technology projects start to fade. But when your client base is the NHS the different levels and structures to navigate can feel overwhelming – whether you are…

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Rising demands on our healthcare service have left the NHS with an unmanageable workload exacerbated by a workforce crisis. The solution to which requires real innovation. Within your work, do you position your drug, device or appliance against this agenda? This is one of the first steps we take with our clients. Shifting their perspective…

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