Building the NHS Business Case: Creating the Case for Change Before Adoption 

NHS Business Case

Most pharma, medtech and device companies accept that, sooner or later, a business case will be required to unlock meaningful NHS adoption. Teams expect to be asked for clinical evidence, cost-effectiveness data, outcomes modelling and impact projections. Many are well rehearsed in responding to those requests and invest heavily in data generation and slide decks designed to support them.  And yet, despite strong…

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Use The NHS Operating Framework Update To Land More NHS Projects – Live Webinar and Q&A for pharmaceutical, med-tech, and device teams 

Understanding the NHS is only half the battle to landing your projects. You need to engage key contacts in the NHS – and get them to listen – if you are to withstand the ever-evolving landscape right now.  While pharmaceutical, med-tech, and device market access teams are becoming increasingly aware of the challenges faced by…

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What does the new GP contract mean for your PCN?

The GP Contract update has just been published. It includes the Primary Care Network (PCN) DES, the Investment and Impact Fund update, the update to the Quality and Outcomes Framework (QOF). There are 11 documents in total and it’s an awful lot for time-pushed GPs, GP Federations and Primary Care Networks to get through when…

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Are we crippling the NHS with a cost-based approach to patient care?

NSH Doctor

In my work, I often see examples of the NHS entirely focusing on the money. If a patient is prescribed a drug that costs £200, but there’s an alternative for £20, all too often, it’s the one for £20 that is dispensed. But that sometimes forgets about the patient on the end of that decision.…

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Five points for feedback best practice in NHS and Pharma

Don’t just turn up with a problem – bring the solution along as well I can’t remember where I was the first time I heard the above phrase, but it has always stuck with me. It applies to not just NHS providers in the Pharma, MedTech, and Devices industries but also NHS practices, federations, and…

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Don’t work in the dark – establish your priorities

Working out your priorities – as beautifully illustrated in this fantastic LinkedIn post by Steven Bartlett – is a fundamental key to anyone’s success and it is as important to the Pharma, MedTech and Devices industry as it is to anyone else. One thing I learned a long time ago from my own mentor is…

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Digging deeper into objections pays dividends

‘It’s easier to scrape egg off your face than it is to get splinters out of your backside’ The headline is an old Scottish saying I’m very fond of. It basically means get off the fence – it’s always better to investigate things than it is to dismiss them out of hand. I was reminded…

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