Posts by sonya@indigobaymarketing.com

It’s one thing understanding what health services are in place for the local population – but how do you know what services should be provided and where the gaps are? It’s crucial to get to grips with the make-up and demography of the local population. By risk stratifying the population, it is possible to see…

As the NHS shifts towards Integrated Care Systems (ICS) a question you must ask is what this looks like for you from a commissioning standpoint. Integration means different things to different people and different organisations. If you’re not on top of the culture shift, you risk missing out on opportunities and your approach becoming irrelevant.…

As the NHS heads towards implementing Integrated Care Systems across England, we are now starting to see this kind of pathway redesign happening. While ‘out of hospital’ care is easy to explain, it is often much harder to deliver as it requires an integrated approach to be taken across the local providers within a health economy, and…

There’s a new way of working. And it’s possibly one of the few positives to the COVID-19 pandemic. Lockdown forced changes to the way patients accessed NHS services – switching to online, telephone and video consultations, alongside the face to face appointemnts when appropriate. And the rapid acceptance of this approach by patients means many…

Einstein once said the definition of insanity is doing the same thing over and over and expecting a different result. Few would disagree, yet this is a trap people fall into time and time again. When things fail, they try again, but rarely try differently. Yet to have a remarkable impact within your market segment,…

It’s easy to waste time and resources of chasing the wrong contacts in the NHS – whether you’re a Sales Representative, Healthcare Development Manager, Key Account Manager, Secondary Care Specialist, or even part of the Market Access Team. That means having a detailed understanding of your local Integrated Care System (ICS) is essential. Below is…

‘Find the right customer’ may seem like obvious advice but many clients don’t even realise they’re heading in the wrong direction with who to pitch to when they come to us for support. In this blog we take a look at how to identify the right people to speak to, what challenges they face and…

It’s frustrating when you know you have a great drugs, med-tech or device project that could have a transformative impact on outcomes for patients, yet you’re still struggling to get your offer taken seriously by key-decision makers within the NHS. It’s a problem I hear time and again from clients. They know they have the…

How to identify the right GP Federations and PCNs to work with When you haven’t identified who your ideal client base is you risk wasting time and resources chasing the wrong organisations. And your chances of landing your drugs, device technology projects start to fade. But when your client base is the NHS the different…

It’s frustrating when you have the answers to a problem but no-one will listen. The thing is, the problem isn’t always with what you have to offer, it’s often more likely how you offer it. When your systems aren’t working like they used to. You need to refresh your ideas. Four key ways to engage…