Posts by Scott McKenzie
A Failsafe Way To Avoid Leading A Pitch To The NHS With Your Product
If you’re familiar with my articles you’ll know I often advise the Pharma, MedTech and Devices industry to never lead their pitch to the NHS with details of their product. Why? Because your prospects are extremely time-strapped and need to first understand which of their many challenges your product proposes to solve for them. For…
Read MoreHow Enhanced Access offers fresh opportunity to land your project with time-strapped NHS prospects
An observation I often hear from the Pharma, MedTech and Devices industry is that they present great projects to the NHS only for them to come back with: “I’m really sorry guys, I’ve got five million other things to do, I haven’t got the time to do this.” When I hear the NHS has said…
Read MoreAre Limited Companies The Way Forward For GP Practices?
In one of his last acts before resigning and triggering the series of events leading up to Boris Johnson’s resignation, then-Health Secretary Sajid Javid spoke at the NHS ConfedExpo 2022 in Liverpool. He told delegates the current primary care model of general practice is not working, and he promised a plan for change. How that…
Read MoreLack of a single vision will always damage NHS practice outcomes
The lack of a single vision is, more often than not, the reason why a Primary Care Network (PCN), General Practice, or GP federation is falling short of the expectations of the Membership and the people working within it. Without a coherent voice, we end up in a world of divide and conquer, people within…
Read MorePCN Enhanced Access extended GP hours present significant opportunities for NHS providers
There is no thornier healthcare topic at the moment than Enhanced Access – essentially, the requirement on Primary Care Networks (PCNs) to provide appointments between 6.30pm-8pm on weekday evenings, and 9am-5pm on Saturdays. The new hours are due to start on October 1st, 2022, and the PCNs are busy working up their plans on how…
Read MoreAre your products pitched to tackle health inequalities? If not, you could be missing out.
Every one of the 1,250 Primary Care Networks across England has been set the task of tackling health inequalities – that’s 1,250 gilt-edged opportunities for Pharma, MedTech and Devices to engage and collaborate with the NHS. But the problem is the industry often doesn’t even know these opportunities exist – let alone how to make…
Read MoreMap Out Your Pathway Before You Commit
The key to success in the Pharma industry is a rigorous understanding of the pathway – the pipeline of patient care that can be broken down into all its constituent parts. To embed projects into patient pathways, you have to understand the whole pathway, not just the section of it that suits what you want…
Read MoreDrive your pitch to the heart of the problem
As we take our first tentative steps out of the grip of the Covid-19 pandemic, there is a fantastic array of project and proposal ideas coming out of the Pharma, Med Tech and Devices sector. Some of these are brilliant ideas and suggestions. But devising and presenting these ideas, instead of working out precisely how…
Read MoreNew NHS Operating Guidance – Identifying The Opportunities For Pharma, Med-Tech And Device Firms
After more than a year on the front line of this country’s battle against Covid-19, the NHS is facing yet another enormous challenge – meeting the care demands and reducing the backlogs that have arisen out of the pandemic. The NHS Operating Guidance for 2021/22 was published at the end of March. It spells out…
Read MoreFind your place in the ever-changing NHS landscape – what does the new white paper mean for you?
The Department for Health and Social Care recently published the White Paper Integration and innovation: working together to improve health and social care for all, laying out legislative proposals for a health and care bill for England. The paper sets out a system that integrates and builds upon the high levels of collaboration between health and…
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