Start Talking To The NHS

Want to know what the NHS is responding to? Establish the right approach and send powerful emails to start meaningful conversations. A workshop to help you create effective messages that open doors to key decision-makers.

Make the
right introductions

Catch the eye
of decision-makers

Learn the dialogue
they respond to

Cut through the noise and reach the people that matter

There’s a lot of noise in the NHS. Many people and departments with differing views on how things should be done. And with such a colossal budget, there’s no shortage of companies and individuals lining up for business. But even if you’re offering the best products and services, it can be difficult to get your foot in the door for an audience with the purse-string holders. You may well be able to cut waiting lists, stop unnecessary referrals and improve patient outcomes but if you can’t get yourself heard progress will be easier said than done.

Start the
right conversations

You can have the best pitch in the world but if it’s delivered to the wrong person, then it’s a waste of time. Making the right approach to the right individual is crucial to your success. I can show you how to identify the decision makers and ensure your products and services are laid out before them.

Deliver the attention
grabbing messages

If you don’t use language that piques the interest of the people you want to sell to, you won’t get through the door. I’ll teach you the keywords, the dialogue and the attention-grabbing email subject lines that will secure you an audience. No more ignored messages or wondering if they’ve forgotten about you.

Make your approach

You’ll only have a few minutes to capture the imaginations of the budget holders. The language you use needs to be crystal clear and to the point. I’ll share the vocabulary my NHS client base is responding to and expert insight into the buying motivations of commissioners.

“Scott ran a series of workshops and 1-2-1 sessions on working with primary care and I could not recommend him highly enough. He was supremely knowledgeable about the changes sessions, he took our group from being extremely ignorant to very confident in the finer details of primary care. No question was too simple and no request too much. We all found his support invaluable and left the sessions much better for them."

Ross Moore – Patchwork


Learn the language that will land your project

Refining your approach to the NHS to ensure a captive audience is an art form in itself.

  • How do you show the decision makers the benefits, quickly and concisely?
  • How do you dazzle the commissioners who don’t know you or your product?

This 2.5-hour workshop gives you the answers to these and many more questions. As a trusted management consultant working directly inside the NHS for 17 years – I can give you the inside track to land your deals faster. Through my work with General Practice in Primary Care Networks, GP federations and super practices, I have opened countless conversations with NHS decision makers. I know what language sparks their interest and what turns them off. The right approach gives you a competitive edge over your rivals before you’ve even made your pitch.

Workshops that take you to the heart of the NHS agenda

The problems facing the NHS today are complex but, at the same time, simple – too much work, not enough people to do it. The NHS needs to change the way it works through innovation and my suite of workshops take you through and beyond the challenges of interacting with that agenda.

Other workshops in the Sell To The NHS package

Marketing Within Primary Care Networks

Get a real understanding of what the networks are, how they are funded, how they operate, and where the market opportunity lies.

How Does NHS Funding Flow?

Understand where the money comes from and goes to, find out about contracts in primary care and other providers and how to feed into each model.

Selling To Integrated Care Systems

We explore the make-up of Integrated Care Systems, the new service model, how it all connects and how to identify the right customers to work with.

How To Redesign Patient Pathways

Your projects have the power to transform patient pathways. Know how to reach the right people and craft a compelling pitch that will win buy-in from the people that matter.

This 2.5 hour workshop will cover:

  • Background
  • What do you do now?
  • Framing the issues
  • Examples from your work
  • Creating the short, sharp messages that get you through the door
  • Grouping common themes
  • Next steps
  • Questions and answers

All workshops are 2.5 hours and are delivered online. In-person training can also be arranged for an additional fee, please enquire for details.

Our Workshops Are Ideal For...

  • Senior leaders
  • National Sales Managers
  • Regional Business Managers
  • Market Access teams
  • Key Account Managers
  • Healthcare Development
  • National Account Managers
  • Hospital Specialists
  • Medical educators
  • Brand and Marketing Teams

If you’re struggling to find your way in the fog of NHS changes right now book onto our workshops and learn how to make the most of the new opportunities out there by selling effectively – and efficiently – to the new NHS.

Discover the simple way to sell successfully to the NHS:

    Book your workshop package.
    –Schedule a call and we’ll run through the full curriculum, so you know exactly what’s included and how your team will benefit.
    Upskill your team.
    – Over a series of four workshops your team will learn everything they need to know about accessing their prospects in the NHS efficiently and effectively.
    Land your projects.
    – Watch your team sell with confidence, reaching the key decision-makers with ease and creating an irresistible project pitch that will land you the deal you deserve.

Additional services we can support you with

Please know we understand how competitive the pharmaceutical/med tech and device market space is and that’s why we never take on more than one client operating in the same space at any one time.

Post-Workshop Implementation Coaching For Your Team

We can also provide full post-workshop support so every member of your team will understand how to implement their learning into their working practices. Our workshop packages include 1:1 reviews and account planning with your teams to support them to identify and hopefully access key people.

Access Our Extensive NHS Contact Database With Sales Coaching

We also deliver 1-2-1 coaching with senior sales teams to help them access the NHS through our own client base. The NHS is moving fast - if you’re not moving alongside it, you risk getting left behind. Our clients have enjoyed significant success in converting their pitch to projects using this effective approach.

If you would like to find out how we can work with you or your team, please do not hesitate to schedule a no-obligation call to find out how we can help.

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