Practical NHS insight for pharma, medtech, diagnostics and device teams who need to understand what the NHS is really trying to solve - and how to position their work so it lands.
Embedded Edge is a free insight programme from Scott McKenzie, created to help commercial and market access teams move beyond product conversations and start thinking in pathways.
Each month, Scott breaks down one of the major shifts happening inside the NHS and shows you what it means in practice.
This month’s focus is The Left Shift - one of the most talked about, and least understood, changes in the NHS.
When you sign up, you’ll get access to:
By signing up, you agree to receive Embedded Edge content and related updates from Scott McKenzie Consultancy. You can unsubscribe at any time.
Take your pick from our Embedded membership tiers
Each tier below links to a dedicated page with full details.
| Packages | Growth | Pro | Partner |
|---|---|---|---|
| Ideal for | Teams ready to build capability and move from reactive to proactive | Senior leaders who need foresight and interpretation | Organisations serious about adoption and delivery |
| Monthly investment* | £825/month | £1,245/month | £1,995/month |
| Key outcomes | Workshops, coaching, templates and bespoke briefings | Strategy and policy briefings, executive forums and premium tools | Codesigned business cases, pilots, executive strategy sessions and guaranteed adoption |
| Learn more | More on Growth | More on Pro | More on Partner |
Win the projects you deserve - Download your free guide to Building Your Case For Change
Winning an audience with the NHS is far from straightforward when the decision-makers are so overwhelmed by their workload to listen to what you have to say. This simple process will help you define your project in terms of the problem you will solve for the NHS and the steps you need to take next to develop any case for change, or business case, your NHS client may need to make.
Download Building Your Case For Change
Latest News and Blogs
The Secret to Engaging General Practice and Getting Your Projects Noticed
It’s frustrating when you have the answers to a problem but no-one will listen. The thing is, the problem isn’t always with what you have to offer, it’s often more likely how you offer it. When your systems aren’t working like they used to. You need to refresh your ideas. Four key ways to engage…
Are you addressing the real problem for the NHS?
Rising demands on our healthcare service have left the NHS with an unmanageable workload exacerbated by a workforce crisis. The solution to which requires real innovation. Within your work, do you position your drug, device or appliance against this agenda? This is one of the first steps we take with our clients. Shifting their perspective…
Is The Vision For Your GP Federation Feeling Out Of Reach?
When you set out on your journey to develop as a GP federation, what end goal did you have in mind and are you achieving that outcome? Most of you will have wanted to develop a successful organisation, one that holds multiple contracts, is profitable, efficient, supports the member practices and offers local patients a…