Practical NHS insight for pharma, medtech, diagnostics and device teams who need to understand what the NHS is really trying to solve - and how to position their work so it lands.
Embedded Edge is a free insight programme from Scott McKenzie, created to help commercial and market access teams move beyond product conversations and start thinking in pathways.
Each month, Scott breaks down one of the major shifts happening inside the NHS and shows you what it means in practice.
This month’s focus is The Left Shift - one of the most talked about, and least understood, changes in the NHS.
When you sign up, you’ll get access to:
By signing up, you agree to receive Embedded Edge content and related updates from Scott McKenzie Consultancy. You can unsubscribe at any time.
Take your pick from our Embedded membership tiers
Each tier below links to a dedicated page with full details.
| Packages | Growth | Pro | Partner |
|---|---|---|---|
| Ideal for | Teams ready to build capability and move from reactive to proactive | Senior leaders who need foresight and interpretation | Organisations serious about adoption and delivery |
| Monthly investment* | £825/month | £1,245/month | £1,995/month |
| Key outcomes | Workshops, coaching, templates and bespoke briefings | Strategy and policy briefings, executive forums and premium tools | Codesigned business cases, pilots, executive strategy sessions and guaranteed adoption |
| Learn more | More on Growth | More on Pro | More on Partner |
Win the projects you deserve - Download your free guide to Building Your Case For Change
Winning an audience with the NHS is far from straightforward when the decision-makers are so overwhelmed by their workload to listen to what you have to say. This simple process will help you define your project in terms of the problem you will solve for the NHS and the steps you need to take next to develop any case for change, or business case, your NHS client may need to make.
Download Building Your Case For Change
Latest News and Blogs
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NHS Left Shift Part 2: The NHS doesn’t have a demand problem – but it does have a placement problem
Demand in the NHS is often described as “unmanageable”, but that’s not quite right. What the NHS actually has is demand showing up in the wrong place at the wrong time, delivered by the most expensive workforce in the least flexible settings. Hospitals are full of activity that is clinically appropriate but operationally inefficient and…
The Embedded Left Shift Support Programme Explained
A board safe, subcontracted approach to releasing acute capacity without destabilising hospitals The problem we’re actually trying to solve Across the NHS, there is growing consensus that some care currently delivered in acute settings does not require an acute environment. However, despite policy intent, many left shift initiatives stall or fail once they reach Trust…