Practical NHS insight for pharma, medtech, diagnostics and device teams who need to understand what the NHS is really trying to solve - and how to position their work so it lands.
Embedded Edge is a free insight programme from Scott McKenzie, created to help commercial and market access teams move beyond product conversations and start thinking in pathways.
Each month, Scott breaks down one of the major shifts happening inside the NHS and shows you what it means in practice.
This month’s focus is The Left Shift - one of the most talked about, and least understood, changes in the NHS.
When you sign up, you’ll get access to:
By signing up, you agree to receive Embedded Edge content and related updates from Scott McKenzie Consultancy. You can unsubscribe at any time.
Take your pick from our Embedded membership tiers
Each tier below links to a dedicated page with full details.
| Packages | Growth | Pro | Partner |
|---|---|---|---|
| Ideal for | Teams ready to build capability and move from reactive to proactive | Senior leaders who need foresight and interpretation | Organisations serious about adoption and delivery |
| Monthly investment* | £825/month | £1,245/month | £1,995/month |
| Key outcomes | Workshops, coaching, templates and bespoke briefings | Strategy and policy briefings, executive forums and premium tools | Codesigned business cases, pilots, executive strategy sessions and guaranteed adoption |
| Learn more | More on Growth | More on Pro | More on Partner |
Win the projects you deserve - Download our free guide Building The Case For Change
Winning an audience with the NHS is far from straightforward when the decision-makers are so overwhelmed by their workload to listen to what you have to say. This simple process will help you define your project in terms of the problem you will solve for the NHS, and the steps you need to take next to develop any case for change, or business case, your NHS client may need to make.
Download Building Your Case For Change
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Pathway Over Product – five questions from the front line
Following my recent webinar on why strong NHS strategies fail to land (which you can watch a replay of here), I opened the session up for questions. What struck me was not the variety of questions. It was the consistency. Although the attendees represented different companies, different therapy areas and different parts of the healthcare…
How to deliver neighbourhood healthcare: a practical NHS pathway redesign method
To turn neighbourhood healthcare into operational reality, NHS systems need to start with the pathway rather than the structure. The practical method is to map what is happening now, identify where pressure is being created and agree what needs to change. Throughout this four-part series on neighbourhood healthcare, I have argued that the agenda is often being misunderstood. Integrated Neighbourhood Teams are not really about…
If I were Yvette Cooper: I would turn the NHS strategy into a delivery plan
Yvette Cooper was appointed Secretary of State for Health and Social Care on July 20 2026, taking on what The King’s Fund has fairly described as an overflowing in-tray. She inherits the Health Bill, the abolition of NHS England, major changes to Integrated Care Boards, continuing waiting-list pressures, an unresolved social care challenge and an NHS workforce that has already…