Practical NHS insight for pharma, medtech, diagnostics and device teams who need to understand what the NHS is really trying to solve - and how to position their work so it lands.
Embedded Edge is a free insight programme from Scott McKenzie, created to help commercial and market access teams move beyond product conversations and start thinking in pathways.
Each month, Scott breaks down one of the major shifts happening inside the NHS and shows you what it means in practice.
This month’s focus is The Left Shift - one of the most talked about, and least understood, changes in the NHS.
When you sign up, you’ll get access to:
By signing up, you agree to receive Embedded Edge content and related updates from Scott McKenzie Consultancy. You can unsubscribe at any time.
Take your pick from our Embedded membership tiers
Each tier below links to a dedicated page with full details.
| Packages | Growth | Pro | Partner |
|---|---|---|---|
| Ideal for | Teams ready to build capability and move from reactive to proactive | Senior leaders who need foresight and interpretation | Organisations serious about adoption and delivery |
| Monthly investment* | £825/month | £1,245/month | £1,995/month |
| Key outcomes | Workshops, coaching, templates and bespoke briefings | Strategy and policy briefings, executive forums and premium tools | Codesigned business cases, pilots, executive strategy sessions and guaranteed adoption |
| Learn more | More on Growth | More on Pro | More on Partner |
Win the projects you deserve - Download your free guide to Building Your Case For Change
Winning an audience with the NHS is far from straightforward when the decision-makers are so overwhelmed by their workload to listen to what you have to say. This simple process will help you define your project in terms of the problem you will solve for the NHS and the steps you need to take next to develop any case for change, or business case, your NHS client may need to make.
Download Building Your Case For Change
Latest News and Blogs
How to get a product adopted by the NHS: Start with the pathway
How to get a product adopted by the NHS: Start with the pathway I’m seeing the same pattern repeatedly in conversations between NHS leaders and industry. The product is good. The evidence is credible. The strategic alignment is clear. The unmet need is real. Yet the opportunity still stalls. The reason is often simple; nobody…
Embedded Edge is now free: all my NHS insight and resources in one place
If you work in pharma, medtech or medical devices – or if you are a regular reader of my blogs – you will already know selling into the NHS is never about the product alone. Most professionals in the sector are technically strong. They understand the evidence and have honed persuasive, razor sharp arguments around…
Why the NHS Left Shift Isn’t Failing Because People Disagree With It
I’m starting to think we are talking about the NHS left shift in the wrong way. Not because the idea is wrong. In fact, most NHS leaders I speak to agree with the principle. Care should be delivered in the right place, by the right workforce, at the right point in the pathway. NHS left…