Redesigning Patient Pathways

Discover how your projects, when positioned effectively, have the power to transform patient pathways. Know how to reach the right contacts in a changing system and craft a compelling pitch that will win buy-in from the people that matter.

Learn how to sell the
solutions you provide

Spot the pitfalls
in building pathways

Give clinicians more
time to do their jobs

Your products deserve to be embedded into patient pathways

When you know the products and services you’ve developed could save the NHS money, burn through waiting lists or improve patient outcomes, it can be frustrating when you don’t know how to get them integrated into pathways. NHS job titles, priorities, budgets – they change all the time and, just when you think you’ve cracked it, everything alters. Knowing the product works is one thing – putting it where it can make a difference is another. You’ve worked hard to get your idea off the ground. You know it chimes with NHS priorities. Now you need to present it in a way that makes it impossible for decision-makers to leave it out of their patient pathways.

Understand pathway redesign criteria

Change isn’t all about reducing short-term cost. The NHS wants to know how you’ll deliver long-term value for money and how your product fits in with patient flow. But most importantly, it wants to see – in clear terms – cause and effect, exactly how your idea solves their problem.

Learn my tried and tested formula

I’ll talk you through the process I use in every pathway redesign I’m involved in. I’ll show you how to accurately map pathways, understanding patient flow, get to grips with all the costs and all the points at which your idea will have impact. I’ll show you the pitfalls and how to ultimately win buy-in.

Grasp the dos and don’ts of pitching

Any redesign needs to go beyond a race to the bottom on price. That almost always leads to poor patient outcomes in the long term. You’ll need to show you’ve taken resources into account and outline the benefits in terms of time management or better care – I can show you how that’s done.

“Scott ran a series of workshops and 1-2-1 sessions on working with primary care and I could not recommend him highly enough. He was supremely knowledgeable about the changes sessions, he took our group from being extremely ignorant to very confident in the finer details of primary care. No question was too simple and no request too much. We all found his support invaluable and left the sessions much better for them."

Ross Moore – Patchwork


Blow the competition away with a clear pathway pitch

Getting your redesigned pathway plan on the table and taken seriously isn’t easy.

  • How do you show the decision makers the benefits, quickly and concisely?
  • How do you know you’ve got the right audience in a constantly changing system?

This 2.5-hour workshop gives you the answers to these and many more questions. As a trusted management consultant working directly inside the NHS for 17 years – I can give you the inside track to land your deals faster. Through my work with General Practice in Primary Care Networks, GP federations and super practices, I have been involved in countless patient pathway redesigns. I know how to get your products and services in front of the decision makers and the factors that will make you irresistible to them. Your competitors won’t know what’s hit them.

Workshops that take you to the heart of the NHS agenda

The problems facing the NHS today are complex but, at the same time, simple – too much work, not enough people to do it. The NHS needs to change the way it works through innovation and my suite of workshops take you through and beyond the challenges of interacting with that agenda.

Other workshops in the Sell To The NHS package

Selling To Integrated Care Systems

We explore the make-up of Integrated Care Systems, the new service model, how it all connects and how to identify the right customers to work with

How Does NHS Funding Flow?

Understand where the money comes from and goes to, find out about contracts in primary care and other providers and how to feed into each model.

Marketing Within Primary Care Networks

Get a real understanding of what the networks are, how they are funded, how they operate, and where the market opportunity lies.

Start a dialogue with the NHS

Establish the right approach and send powerful emails to start  conversations. Using your examples we’ll create strong messages that open doors.

This 2.5 hour workshop will cover:

1) The redesign principles that drive the best redesigns and care delivery

  • Why it’s now about cost effectiveness and value for money over just the acquisition cost
  • How this links to funding flows and the need to understand patient flow
  • How to achieve one high quality and standardised approach without unwarranted variation

Pursuing an outcome, making the link between cause and effect as well as selling the problem you solve

2) The change and engagement model I use

Why ownership of both the problem and the creation of the solution secures remarkable engagement and outcomes

3) The redesign process I use for every pathway redesign I am involved with

  • Mapping pathways and understanding patient flow – every step, all the costs and the pathway impact
  • Common pitfalls to be avoided
  • How to agree and implement best practice
  • How to ensure financial sustainability

4) The best redesigns

  • How to deliver optimal care in the right settings with the right healthcare and with the resources required
  • Securing improved patient outcomes within your redesign
  • Offering a more sophisticated solution than a race to the bottom on price
  • The benefits of better time management and freeing up time for clinicians by delivering optimal care

Developing case studies, testimonials or advocacy

5) Questions and answers

You'll have ample time to ask Scott questions about the specific challenges you're facing.

All workshops are 2.5 hours and are delivered online. In-person training can also be arranged for an additional fee, please enquire for details.

Our Workshops Are Ideal For...

  • Senior leaders
  • National Sales Managers
  • Regional Business Managers
  • Market Access teams
  • Key Account Managers
  • Healthcare Development
  • National Account Managers
  • Hospital Specialists
  • Medical educators
  • Brand and Marketing Teams

If you’re struggling to find your way in the fog of NHS changes right now book onto our workshops and learn how to make the most of the new opportunities out there by selling effectively – and efficiently – to the new NHS.

Discover the simple way to sell successfully to the NHS:

    Book your workshop package.
    –Schedule a call and we’ll run through the full curriculum, so you know exactly what’s included and how your team will benefit.
    Upskill your team.
    – Over a series of four workshops your team will learn everything they need to know about accessing their prospects in the NHS efficiently and effectively.
    Land your projects.
    – Watch your team sell with confidence, reaching the key decision-makers with ease and creating an irresistible project pitch that will land you the deal you deserve.

Additional services we can support you with

Please know we understand how competitive the pharmaceutical/med tech and device market space is and that’s why we never take on more than one client operating in the same space at any one time.

Post-Workshop Implementation Coaching For Your Team

We can also provide full post-workshop support so every member of your team will understand how to implement their learning into their working practices. Our workshop packages include 1:1 reviews and account planning with your teams to support them to identify and hopefully access key people.

Access Our Extensive NHS Contact Database With Sales Coaching

We also deliver 1-2-1 coaching with senior sales teams to help them access the NHS through our own client base. The NHS is moving fast - if you’re not moving alongside it, you risk getting left behind. Our clients have enjoyed significant success in converting their pitch to projects using this effective approach.

If you would like to find out how we can work with you or your team, please do not hesitate to schedule a no-obligation call to find out how we can help.

Let's connect on LinkedIn