Scott McKenzie’s NHS and Market Access
for the NHS in England - Diploma Level 2

This step-by-step learning course will help you forge fruitful working relationships with NHS clients



Tried and tested
templates and resources

Exclusive NHS
customer insights

Dedicated 1-2-1
sales coaching time

All the help you need for a winning NHS sales pitch

In the teeth of the biggest workload crisis ever to engulf the NHS, what would make decision-makers stop work to listen to you? And even if you get them around the table, how do you expect them to find the headspace to properly appreciate the benefits your drug, equipment or project might bring? Generic sales courses are one thing, but learning how to sell to the NHS at this period in its history – that’s something else altogether. That’s why I, in conjunction with the Life Science Access Academy, have devised a new 12-month masterclass programme that goes straight to the heart of your specific challenges. Your product works, and you know it’ll improve patient outcomes. That’s why you deserve an audience who will listen to you. This unique course will show you how to get one.

12 online learning modules

Time-saving proven

Monthly exclusive coaching

Access to NHS Customer Interviews

Exclusive NHS insight to help your firm build lucrative relationships – and land the project you need

Market access and sales teams stumble on the same hurdles every day when trying to pitch to the NHS – no matter how great their product or project. That’s why, for the first time ever, I’ve produced a holistic masterclass programme, that combines training and sales coaching, explicitly tailored to the NHS, to give you a complete understanding of what the NHS wants from you. You’ll receive a raft of resources and templates to create efficient processes and you’ll get the golden opportunity to ask specific questions about your own client challenges that will drill down into the critical detail that will get you ahead of your competition. The masterclass programme will also offer unprecedented access to key customer insight interviews so you can understand what makes the NHS buy – or not buy. What convinces people to find time for a product pitch? How do you then get them over the line? What evidence and data do they need to see? We cover it all.


"Scott ran a series of workshops and 1-2-1 sessions on working with primary care and I could not recommend him highly enough. He was supremely knowledgeable about the changes sessions, he took our group from being extremely ignorant to very confident in the finer details of primary care. No question was too simple and no request too much. We all found his support invaluable and left the sessions much better for them."

Ross Moore - Patchwork

Nail the 12 key stages of successful NHS engagement

I’ve successfully pitched products, medicines and devices to the NHS on behalf of my clients for almost two decades. I’ve helped them significantly increase market share and land lucrative deals they never thought possible. I know how to get in front of the real decision-makers – and I’m going to share that knowledge with you. I will show you how to:

  • Get to grips with the NHS agenda
  • Get your stakeholders on board
  • Understand your audience
  • Avoid a race to the bottom on price
  • Promote innovation
  • Not lead with your product
  • Improve your communication
  • Build better relationships
  • Be taken seriously
  • Grow your offer
  • Focus on outcomes
  • Get to grips with Place

You’ll receive monthly one-on-one coaching time where we’ll explore every aspect of the above in relation to your own clients. Coupled with ground-level insight from NHS staff working on the frontline, this tailored course will show you how to speak the language the clients want to hear, beat your rivals to the punch and realise the potential of the outcome-improving projects you’ve worked so hard to devise.

Full Support For Your Team

12 online learning modules, along with two bonus modules, which aim to give Pharma, MedTech and Appliance companies a thorough understanding of the NHS, from its inner workings to the sharp end of patient care.

  • 1. Understanding Integrated Care Systems
  • 2. Understanding Primary Care Networks
  • 3. Why engaging GP federations and super practices is the right route for you
  • 4. Stakeholder mapping system and process
  • 5. Understanding the money flow in the NHS in England
  • 6. Engaging the NHS - asking remarkable questions
  • 7. Prevention-led agenda, the four tests your project must pass, and where suboptimal treatment is likely to fit
  • 8. Out of hospital care- seven steps to scoping and implementing your project
  • 9. Population health
  • 10. The system and process for pathway redesign
  • 11. Why you must differentiate, why you might want to create incentives and how to develop reference sites
  • 12. Working beyond the molecule - how phasing projects can unlock opportunities and using a two-cycle CQC audit to your advantage

Bonus modules

Early sign-ups will also receive:

BONUS 1 – Developing a gain share with Integrated Care Boards.

BONUS 2 – Why recycling existing budgets is likely to be a requirement for the foreseeable future.

Three steps to landing your NHS cash projects:

Profile side photo of young man happy positive smile sit couch home speak talk videocall laptop meeting remote work seminar.
  • Step 1. Register your interest. Demand is certain to be high for this groundbreaking course, which is limited to only 30 delegates per year, so get in early and secure your place.
  • Step 2. Read all about it. We’ll keep you updated with module launch details, blogs and previews.
  • Step 3. Get the results you deserve. Using the knowledge you’ve gained you'll be able to firmly embed your projects and ideas on NHS treatment pathways.

Boost revenue and unlock the doors to improving patient outcomes

As a management consultant working directly with the NHS for more than 18 years, I have an unmatched understanding of what it takes to get your products onto the NHS’s agenda. With expert guidance and real-world tips from NHS buyers, this course will ultimately help patients, keep you out in front of the competition and grow your bottom line. Sign up today and get your products the recognition they deserve.