Embedded Exchange

What is the Embedded Exchange?

The Embedded Exchange is a shared learning engine designed to keep our Growth, Pro and Partner members at the forefront of NHS change. It distils the most important system developments into clear, actionable insights so you can respond quickly and confidently. Each session blends strategic briefings with real world applications and access to guest perspectives from NHS leaders and industry experts. 

How It Works

  • Biannual Exchange Live – 90 minute virtual sessions hosted by Scott McKenzie featuring a strategic NHS briefing, industry application and guest interview.
  • Focused Q&A – dedicated time for real time questions about what changes mean for your business.
  • NHS Action Guide – a concise written summary following each Exchange that breaks down key developments, strategic implications and recommended actions.
  • Evolving Themes – topics include NHS planning guidance, provider collaboratives, integrated neighbourhood teams and long term conditions.

Why It Matters

The EMBEDDED EXCHANGE offers clarity and direction without overwhelming your calendar. Members value it for its efficiency, practical takeaways and ability to keep teams aligned. It creates a community of peers who share insights and stay connected to NHS priorities.

Who Gets Access?

The EMBEDDED EXCHANGE is not available for individual purchase. It’s included as a feature for organisations in the Growth, Pro and Partner tiers. If you are enrolled in those tiers, you automatically receive invitations to Exchange sessions and access to all materials. 
Scott McKenzie Book Banner (6)

Cut through the noise and sell more efficiently with
Embedded Membership Packages Tailored For You

The NHS is changing faster than most teams can keep up - and traditional tactics no longer work.

With strategic commissioning taking hold, Advice & Guidance becoming mandatory across multiple specialties, and ICBs under pressure to deliver measurable system value, the organisations who win are those who can interpret what’s happening, adapt quickly and position themselves as partners in pathway redesign. That’s exactly what the Embedded Membership Programme is built for. It gives you the insight, foresight and hands-on support needed to move from reactive selling to becoming genuinely embedded in NHS priorities. Whether you’re an individual looking to sharpen your capabilities or a full organisation seeking adoption at scale, this programme provides the structure, tools and guidance to navigate the system with confidence - and secure long-term pathway success. Simply select the level of support that matches your needs.
Each tier below links to a dedicated page with full details so you can see exactly what's included. 
Packages Edge Growth Pro Partner
Ideal forIndividuals seeking affordable access to insights and Q&A sessionsTeams ready to build capability and move from reactive to proactiveSenior leaders who need foresight and interpretationOrganisations serious about adoption and delivery
Monthly investment*£60/month£825/month£1,245/month£1,995/month
Key outcomesExclusive Q&A, explainer videos and skills clinicsWorkshops, coaching, templates and bespoke briefingsStrategy and policy briefings, executive forums and premium toolsCodesigned business cases, pilots, executive strategy sessions and guaranteed adoption
Learn moreMore on EdgeMore on GrowthMore on ProMore on Partner
*All prices are exclusive of VAT and based on a 12-month programme. Bolt-on workshops can be added to each tier to create bespoke packages – ask during your discovery call. Scroll down for full suite of workshops.

Let's connect on LinkedIn