Pharmaceutical Industry
Embedded Edge is now free: all my NHS insight and resources in one place
If you work in pharma, medtech or medical devices – or if you are a regular reader of my blogs – you will already know selling into the NHS is never about the product alone. Most professionals in the sector are technically strong. They understand the evidence and have honed persuasive, razor sharp arguments around…
Read MoreNHS Left Shift Part 4: What Top Gun Maverick Gets Surprisingly Right About the NHS
Every now and then, life hands you something quite rare, a bit of proper downtime. Recently, I found myself in exactly that position. No meetings, no calls, no slides to finish, no proposals to review. Just a quiet evening and the luxury of choosing something to watch without simultaneously answering emails. I decided to escape…
Read MoreWhy strong NHS market access strategies fail to land – and what the system is actually responding to
Free webinar for pharmaceutical, medtech and device teams Selling to the NHS is never as simple as having a great product and waiting for the system to recognise it. You can have a project that makes complete sense. The clinical case is strong, the pathway benefit is obvious and the clinicians you speak to can…
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