NHS Strategy
Pathway Over Product – five questions from the front line
Following my recent webinar on why strong NHS strategies fail to land (which you can watch a replay of here), I opened the session up for questions. What struck me was not the variety of questions. It was the consistency. Although the attendees represented different companies, different therapy areas and different parts of the healthcare…
Read MoreHow to deliver neighbourhood healthcare: a practical NHS pathway redesign method
To turn neighbourhood healthcare into operational reality, NHS systems need to start with the pathway rather than the structure. The practical method is to map what is happening now, identify where pressure is being created and agree what needs to change. Throughout this four-part series on neighbourhood healthcare, I have argued that the agenda is often being misunderstood. Integrated Neighbourhood Teams are not really about…
Read MoreIntegrated Neighbourhood Teams are not about meetings
Everybody is talking about Integrated Neighbourhood Teams. Whether it’s the NHS 10-Year Plan, Neighbourhood Health Centres, place based care or integrated delivery models, the language is now everywhere. The direction of travel feels increasingly clear. Care should be delivered closer to home, organisations should work together more effectively, and services should be designed around populations…
Read MoreNHS Left Shift Part 4: What Top Gun Maverick Gets Surprisingly Right About the NHS
Every now and then, life hands you something quite rare, a bit of proper downtime. Recently, I found myself in exactly that position. No meetings, no calls, no slides to finish, no proposals to review. Just a quiet evening and the luxury of choosing something to watch without simultaneously answering emails. I decided to escape…
Read MoreWhy strong NHS market access strategies fail to land – and what the system is actually responding to
Free webinar for pharmaceutical, medtech and device teams Selling to the NHS is never as simple as having a great product and waiting for the system to recognise it. You can have a project that makes complete sense. The clinical case is strong, the pathway benefit is obvious and the clinicians you speak to can…
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